Vollmert, Markus (Autor)

Google Analytics 4

The Practical Guide

Verfügbare Version:

Der Artikel erscheint laut Verlag/Lieferant voraussichtlich am 7. Januar 2026

  49,95 €
inkl. MwSt., ggf. zzgl. Versand

Beschreibung

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

Highlights include:

1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration

Produktdetails

ISBN/GTIN 978-1-4932-2768-6
Erscheinungsjahr 2026
Seitenzahl 500 S.
Einbandart kartoniert
Format 17,7 x 25,4 cm

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