Anonym (Autor)
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-346-48898-5 |
|---|---|
| Seitenzahl | 102 S. |
| Kopierschutz | ohne Kopierschutz |
| Dateigröße | 3183 Kbytes |