Wachtel, Stefan (Autor)

REVERSED PYRAMID

THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT

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Beschreibung

The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:To reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically foundedprinciple that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.

Produktdetails

ISBN/GTIN 978-3-00-066032-0
Erscheinungsjahr 2021
Seitenzahl 202 S.
Einbandart gebunden
Format 15,1 x 1,8 x 23,1 cm
Gewicht 0,369 kg

Produktsicherheit

Herstellername: Wachtel
Herstelleradresse: Siesmayerstr. 4a, 60323 - DE, Frankfurt
E-Mail-Adresse: sw@stefan-wachtel.de
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