Keller, Kevin Lane (Autor)
Swaminathan, Vanitha (Autor)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Beschreibung
Produktdetails
| ISBN/GTIN | 978-1-292-31499-0 |
|---|---|
| Seitenzahl | 624 S. |
| Kopierschutz | Digital Rights Management |