Entrepreneurship

Entrepreneurship: Owning Your Future provides a comprehensive guide to developing a business plan, with a strong financial focus. The text focuses on critical basic business skills such as communications, negotiating, business ethics, social responsibility, and goal setting. Students will understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. The units of this popular text walk students through the entrepreneurial process of ideation, business model validation, creation, operation, and growth.