Barney, Jay B. (Autor) Hesterly, William S. (Autor)

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

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Beschreibung

For courses in strategy and strategic management.

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

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Produktdetails

ISBN/GTIN 978-1-292-25804-1
Erscheinungsjahr 2019
Seitenzahl 544 S.
Einbandart kartoniert
Format 20,2 x 2 x 25,4 cm
Gewicht 0,933 kg

Produktsicherheit

Herstellername: Pearson Deutschland/Auslieferung Zeitfracht-VA
Herstelleradresse: St.-Martin-Str. 82, 81541 - DE, München
E-Mail-Adresse: buchhandel@pearson.de
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