Smuda, Christin (Autor)
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers' Product Preferences and Buying Decisions
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-668-80853-9 |
|---|---|
| Seitenzahl | 77 S. |
| Kopierschutz | ohne Kopierschutz |
| Dateigröße | 4018 Kbytes |