Stamenova, Silviya (Autor)
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Learnings from the success of the M&Ms characters
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-668-79817-5 |
|---|---|
| Seitenzahl | 24 S. |
| Kopierschutz | ohne Kopierschutz |
| Dateigröße | 1033 Kbytes |