Homeier, Victoria (Autor)
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Beschreibung
Produktdetails
ISBN/GTIN | 978-3-668-60486-5 |
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Seitenzahl | 33 S. |
Kopierschutz | Digital Rights Management |
Dateigröße | 520 Kbytes |