Homeier, Victoria (Autor)
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-668-60486-5 |
|---|---|
| Seitenzahl | 33 S. |
| Kopierschutz | Digital Rights Management |
| Dateigröße | 520 Kbytes |