Parker, Geoffrey G. (Autor) Van Alstyne Marshall W. (Autor) Choudary, Sangeet P. (Autor)

Platform Revolution

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Verfügbare Version:

1-3 Werktage

  18,60 €
inkl. MwSt., ggf. zzgl. Versand

Beschreibung

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

Produktdetails

ISBN/GTIN 978-0-393-35435-5
Erscheinungsjahr 2017
Seitenzahl 352 S.
Einbandart kartoniert
Format 14,1 x 20,9 x 2,3 cm
Gewicht 0,294 kg

Produktsicherheit

Herstellername: Norton & Company; Herstellername 2: Zeitfracht Medien GmbH
Herstelleradresse: Castle House, 75-76 Wells, - GB, W1T 3QT London; Herstelleradresse 2: Ferdinand-Jühlke-Straße 7, 99095 - DE, Erfurt
E-Mail-Adresse: makehurst@wwnorton.com; E-Mail-Adresse 2: produktsicherheit@zeitfracht.de
Wird geladen …