Parker, Geoffrey G. (Autor)
Van Alstyne Marshall W. (Autor)
Choudary, Sangeet P. (Autor)
Platform Revolution
How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Beschreibung
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
Produktdetails
ISBN/GTIN | 978-0-393-35435-5 |
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Erscheinungsjahr | 2017 |
Seitenzahl | 352 S. |
Einbandart | kartoniert |
Format | 14,1 x 20,9 x 2,3 cm |
Gewicht | 0,294 kg |
Produktsicherheit
Herstellername: Norton & Company; Herstellername 2: Zeitfracht Medien GmbH
Herstelleradresse: Castle House, 75-76 Wells, - GB, W1T 3QT London; Herstelleradresse 2: Ferdinand-Jühlke-Straße 7, 99095 - DE, Erfurt
E-Mail-Adresse: makehurst@wwnorton.com; E-Mail-Adresse 2: produktsicherheit@zeitfracht.de
Herstelleradresse: Castle House, 75-76 Wells, - GB, W1T 3QT London; Herstelleradresse 2: Ferdinand-Jühlke-Straße 7, 99095 - DE, Erfurt
E-Mail-Adresse: makehurst@wwnorton.com; E-Mail-Adresse 2: produktsicherheit@zeitfracht.de