Eimesser, Stefanie (Autor)
Certification Seals. The more, the better, or too much of a good thing?
The effect of the number of certification seals on consumers' purchase intention and willingness to pay
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-656-97223-5 |
|---|---|
| Seitenzahl | 228 S. |
| Kopierschutz | ohne Kopierschutz |
| Dateigröße | 6680 Kbytes |