Jarvis, Jeff (Autor)

What Would Google Do?

Reverse-Engineering the Fastest-Growing Company in the History of the World

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Beschreibung

"Eye-opening, thought-provoking, and enlightening."
-USA Today

"An indispensable guide to the business logic of the networked era."
-Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
-San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Produktdetails

ISBN/GTIN 978-0-06-170969-2
Erscheinungsjahr 2015
Seitenzahl 288 S.
Einbandart kartoniert
Format 13,5 x 20,4 x 1,5 cm
Gewicht 0,226 kg

Produktsicherheit

Herstellername: HarperCollins Publishers US; Herstellername 2: HarperCollins Publishers Ireland
Herstelleradresse: 195 Broadway, NY, 10007; Herstelleradresse 2: Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8
E-Mail-Adresse: consumercare@harpercollins.com; E-Mail-Adresse 2: enquiries@harpercollins.ie
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