Breetz, Christoph (Autor)
The impact of product packaging on consumers' value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-656-57072-1 |
|---|---|
| Seitenzahl | 79 S. |
| Kopierschutz | Digital Rights Management |
| Dateigröße | 2519 Kbytes |