Arnold, Hendrik (Autor)
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-656-37632-3 |
|---|---|
| Seitenzahl | 58 S. |
| Kopierschutz | Digital Rights Management |
| Dateigröße | 1358 Kbytes |