Holz, Kerstin (Autor)
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Beschreibung
Produktdetails
| ISBN/GTIN | 978-3-638-60761-2 |
|---|---|
| Seitenzahl | 104 S. |
| Kopierschutz | ohne Kopierschutz |
| Dateigröße | 4783 Kbytes |