New Challenges for Tourism Promotion

Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors.
In this book, AIEST s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.
- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.
- Tourism Promotion and Marketing Processes: how more research on the hybrid traveler and the focus on cooperation can lead to better understanding and management.
- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty.
- Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion).
Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!