Raulerson, Peter (Autor)
Malraison, Jean-Claude (Autor)
Leboyer, Antoine (Autor)
Building Routes to Customers
Proven Strategies for Profitable Growth
Beschreibung
Building Routes to Customers explains the powerful Routes-to-Market approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.
Produktdetails
| ISBN/GTIN | 978-0-387-79951-3 |
|---|---|
| Seitenzahl | 196 S. |
| Kopierschutz | mit Wasserzeichen |
| Dateigröße | 3588 Kbytes |