Transitioned Media

The conversion from analog to digital television in the United States in 2009 represents the latest milestone in the evolution of the media industry, which operates at the confluence of technology, economics, culture, and policy. As digital technologies continue to accelerate the pace of change in all facets of our lives, especially with respect to communication and entertainment, researchers are exploring the ways in which social interaction is influenced by these technologies. Transitioned Media brings together leading academics and media industry insiders to identify and analyze the most current trends and issues, covering such topics as the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and the rise of "citizen" journalism, art and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.