Stoll, Manuela (Autor)

Success in Changing Environments

Strategies and Key Influencing Factors

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Beschreibung

To ensure their long-term survival and prosperity, many industries have to deal with increasingly dynamic and complex environments. Due to this situation, they are confronted with major challenges.Manuela Stoll investigates why some firms cope with change successfully, while others do not. She focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and isolating mechanisms (shields against imitation) for the success of these strategies. The results show that adapting to change has an important effect on firm performance and is mainly influenced by a firms industry foresight abilities. A separate analysis illustrates how these abilities can be strengthened.

Produktdetails

ISBN/GTIN 978-3-8350-9354-6
Seitenzahl 229 S.
Kopierschutz mit Wasserzeichen
Dateigröße 10905 Kbytes

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