New Online Retailing

The authors describe in detail what makes todays online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling. ContentsOnline Retailing in Transition Revolution, not EvolutionNew Online Retailing What Does It Mean?Eight Success Factors in New Online RetailingBest Practices in New Online RetailingRisks and Benefits of New Online RetailingTarget GroupsTop management in the retailing and consumer goods industriesTeachers and students in marketing and retailingAbout the AuthorsGerrit Heinemann is a professor of business, management and trade at theNiederrhein University of Applied Sciences, Mönchengladbach, Germany.Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,Düsseldorf, Germany.