Success with Microsoft Dynamics CRM 4.0

Microsoft Dynamics CRM 4.0 is the latest version of Microsoft s customer relationship management (CRM) system. It forms part of the Microsoft Dynamics family of business tools. It provides a suite of functionality by which companies can develop a two-way relationship with their customers to establish their needs, wants, and buying patterns and exposes that information to the company s workflow by plugging into familiar office tools such as Outlook and SharePoint. Microsoft Dynamics CRM is being widely adopted and looks set to continue growing its user base well into the future.
This book focuses on how MS Dynamics CRM can be practically applied to readers own projects. In this regard it builds on the content of the many tutorial guides that are now becoming available to teach the product s basic functionality and syntax. It covers the capabilities of Microsoft Dynamics CRM, both in the traditional areas of Sales, Marketing and Service; and also as an applications framework for XRM deployments. The reader will learn Microsoft CRM best practices for design, configuration and development through real-world solutions and exercises giving them the confidence and expertise to create their own implementations for long term success.